Development:
Images:
The two clients i chose for Experiment One were Hazan Motor works, and Christian Benner Custom. The image I selected from Hazan Motor works was a photograph of the 'Royal Enfield',which inspired the three words: "Machine, Accelerate and Sleek." The Christain Benner Custom image on the other hand was a photograph of their jacket 'The Studded Dream', which inspired the three words: "Leather, Stud and Genuine".
Hazan Motorworks: Machine, Accelerate, Sleek
Sections:
The two sections utilised during the design process, come from separate sets of inspiration. The first section used was composed from a different partner company, instead pairing Hazan Motor works with Rolex. The two keywords adhered to were 'Machine' for Hazan Motor Works and 'Beat' for Rolex.
Section 1: Rolex:Beat, Hazan Motor works:Machine
The second section used for the draft models, would go on to become the developed model. This section was composed from the words Genuine, from Christain Benner Custom, and the second word was Sleek from Hazan Motor works.
Section 2: Hazan Motorworks: Sleek, Christian Benner Custom: Genuine
Draft Models:
Draft Model 1: Rolex:Beat, Hazan Motor works:Machine
Draft Model 2: Hazan Motorworks: Sleek, Christian Benner Custom: Genuine
From these two initial draft models, it was decided to proceed with the 2nd one and further develop it. The reason for this was due to the greater potential with the 2nd model, as the contrast between the two distinct elements could become a very strong theme in the eventual model.
Final:
Images of the Final Model:
Image 1
This is an image of the structure in its context, here you can see the contrast between the robust pyramidal forms between the sleek glass tubes. as well as the rolling hills of the landscape which are juxtaposed by pylon elements similar to the building itself.
Image 2
Image 1
This is an image of the structure in its context, here you can see the contrast between the robust pyramidal forms between the sleek glass tubes. as well as the rolling hills of the landscape which are juxtaposed by pylon elements similar to the building itself.
Image 2
This is an image of the Christain Benner Custom workshop. The image shows people, as well as their instruments and work tables in the environment. This image also captures the materiality of the interior, with earthy materials and colours enhancing the subterranean nature of the environment. I wanted to emphasise this characteristic as i believed it reflected the realistic and strength like qualities from the word 'genuine.'
Image 3
This image shows one of the stairs within the model. This one leads from the showroom and up to the Hazan Motor works workshops. This stair design features balustrades hanging down from the floor above and down to the floor below. it forms the main structure with the wooden treads of the stairs supported on both sides of the balustrade. One half of the stair features a metal ramp, intended for the movement of the motorbike. This design for the stair as well as the room it leads to above, are inspired from the key word 'Sleek'. This is reflected in the simplistic and light design of the stair as well as the structure above.
Textures used within the final Model:
Granulated
This texture was used for the Christain Benner Custom Workshop, interior walls and floor. Which as mentioned before was utilised to enhance the subterranean and earth like qualities of the room. This texture also supported the idea of realism and strength like qualities from the word 'genuine', which inspired the space where the texture is used.
Porous
Linear
This texture was featured in the two first floor tubular walkways, that led between the two glass tube rooms. This texture was used to accentuate the linear and smoothness of these 1st floor elements which were in turn inspired by the key word 'Sleek'.
Granulated
This texture was used for the Christain Benner Custom Workshop, interior walls and floor. Which as mentioned before was utilised to enhance the subterranean and earth like qualities of the room. This texture also supported the idea of realism and strength like qualities from the word 'genuine', which inspired the space where the texture is used.
Porous
The texture above was used for the surface of my stairs that led from the show room and down to the Christian Benner Custom workshop. This texture was used due to its stone like quality, which was used to contrast with the wooden parts of the stairs. The keyword was also fitting, as it reflected the stair design. The stair design utilised heavy geometric treads, that were cantilevered to the interior walls, thus creating the contrast between heavy and light, similar to the word porous.
Linear
This texture was featured in the two first floor tubular walkways, that led between the two glass tube rooms. This texture was used to accentuate the linear and smoothness of these 1st floor elements which were in turn inspired by the key word 'Sleek'.
Video of the final Model
Video 1: Exterior and Showroom
This video uses panning and orbiting to show the exterior of my design as well as the interior of the showroom.
Video 2: Stairs and Workshops
This video uses tracking to show the interior of the Hazan Motor works workshop, down the first set of stairs and into the show room, then down the second stairwell and into the Christian Benner Custom workshop
Video 3: Sections
This video uses sections, to reflect the different spatial relationships between the different elements of the building. It especially shows the interconnected relationship of Christian Benner Custom workshop, to the showroom, through the skylight and to the exterior of the building.
Final Model Upload
